The Creative Commons movement works to offer creators a way to protect their works while encouraging certain uses of them, to declare "some rights reserved." This is a middle path between absolute copyright protection (all rights reserved) and pure public domain availability. 
 
Creative Commons helps people retain copyright in creative works while licensing them as free for certain uses, on certain conditions. This applies to any creative works: scholarly articles, websites, music, film, photography, literature, courseware, etc.

Video CC BY NC Creative Commons Aotearoa New Zealand with support from InternetNZ